PRESIDENTE Benigno Aquino III da el pistoletazo de salida a la Comisión Nacional de Telecomunicaciones (NTC) to begin the groundwork for the migration of the Philippines to digital terrestrial television using the Japanese system, a Palace official said Tuesday. Presidential Communications Operations Office Secretary Herminio Coloma Jr., in a regular press briefing, admitted that the country’s migration to digital TV from analog would entail some amount of money from the consuming public since the people have to purchase set-up box for their current television sets if they opt not to buy new sets which are already digitally-capable. He said the Philippines, like the 15 other countries, has chosen to adopt the integrated service digital broadcasting-terrestrial (ISDB-T) system that was developed by Japan. The ISDB-T paves the way for digital broadcast in the entire country, Coloma said. The decision to adopt the Japanese technology was reached after a series of consultations by the President’s economic team, the Department of Science and Technology and the NTC with various stakeholders, including broadcasters. The last public hearing was held on October 29 where major stakeholders approved the draft memorandum circular for the ISDB-T system. “All the major broadcasters attended the public hearing and there were no noted objections to the issuance of the said memorandum circular,” Coloma said.

“The Philippines is joining other Asean member countries in switching over from analog to digital broadcasting,” Coloma said. “Such move will provide free-to-air digital TV signal to televiewers and consumers that is clearer even if they are in remote areas. The choice of this system was announced by President Aquino to the Philippine media delegation at the recent Asean summit in Brunei Darussalam,” él dijo. According to Coloma, the President emphasized the new system is aligned with the government’s objective of zero-casualty in times of calamities. He said the presidential directive will phase out analogue transmission in approximately two to three years. He stressed more than 20 typhoons strike the Philippines every year. With six active faults, the country is situated within the Pacific ring of fire thereby exposing the Filipino people to constant danger and adversity. To address this challenge, Coloma said the NTC ascertained the compatibility of the ISDB-T system with mobile devices since there are approximately 95 million mobile phone subscribers. This facility, Coloma said, may also be accessed through other mobile devices such as laptops, tabletas, game consoles and the like. He said ISDB-T has a built-in early warning system to enable people with TV sets, mobile phones and other hand-held gadgets with TV receivers to receive early warning announcements and advisories from the National Disaster and Risk Reduction Management Council. It has also a built-in mobile transmission that can send early warnings to more than 100 million mobile phone users in the country at the shortest possible, Coloma said. “These features are very much applicable to the Philippines as we have the same situation as Japan in terms of natural calamities,” Coloma explained. “This development is most relevant to a country prone to natural calamities and will help increase our reaction and response to calamities. The President is glad that our broadcasters are one with the government in adopting the Japanese system for the same reasons,” él dijo. “Another factor is the lower cost for acquiring a set top box compatible with existing television sets. We expect that by yearend 2013, the NTC, in coordination with the Kapisanan ng mga Brodkaster ng Pilipinas, will be able to conduct public consultations leading to the promulgation of the implementing rules and regulations,” Coloma said. Asked of the possible cost in availing the new technology, Coloma only cited the amount of each dongle, which could be attached to a mobile phone. He said that this could cost $11 per piece based on an order quantity of 500,000. He failed to mention the cost of a set-up box for an analog TV set, but reports said it could be less than one thousand pesos each.(SDR/Sunnex)

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Philippines Adopts ISDB-T: The Future of Digital TV
The Philippines is officially transitioning from analog to digital television, with President Benigno Aquino III giving the go-ahead to the National Telecommunications Commission (NTC) to start the groundwork for full implementation of the Servicios Integrados de Radiodifusión Digital – Terrestre (ISDB-T) sistema. This Japanese-developed technology promises clearer, more reliable digital TV signals across the country.
Why the Philippines Chose ISDB-T
The decision to adopt the ISDB-T digital TV system was carefully studied by the President’s economic team, el Department of Science and Technology (DOST), and the NTC in consultation with major broadcasters. Following a public hearing on October 29, stakeholders approved the draft memorandum circular for the ISDB-T system, paving the way for nationwide implementation.
Unlike analog TV, Televisión digital ISDB-T provides multiple benefits:
- Clearer signal reception even in remote or mountainous areas
- Mobile compatibility, enabling reception on smartphones, tabletas, laptops, and game consoles
- Built-in emergency warning system, ensuring timely alerts during natural disasters
The Philippine archipelago, with more than 20 typhoons yearly and six active fault lines, stands to benefit significantly from ISDB-T’s mobile emergency broadcasting feature. This aligns with the government’s goal of zero-casualty disaster management.
ISDB-T Digital TV Features
Decodificadores ISDB-T y dongles allow existing analog TVs and mobile devices to access digital channels. Las características clave incluyen:
- Multi-channel broadcasting – One transmitter can send multiple channels in the same bandwidth
- Alta definición (HD) apoyo – Providing sharper visuals and better sound quality
- Interactive services – Enables electronic program guides, data broadcasting, and teletext
- Emergency Alert System (EAS) – Real-time disaster notifications for TV and mobile users
ISDB-T’s one-segment broadcasting technology is particularly innovative. It allows mobile phones and handheld devices to receive digital TV signals without interruption, making it ideal for the Philippines’ mobile-first population of around 95 million subscribers.
The Cost and Accessibility
The transition to ISDB-T digital television may require consumers to invest in set-top boxes for older TV sets or purchase digitally-capable TVs. Set-top boxes are projected to cost less than 1,000 PHP, while mobile dongles may be available for around $11 each when bought in bulk. Despite these costs, the switch promises long-term savings and improved viewing experiences.
ISDB-T Adoption Across ASEAN
The Philippines joins other ASEAN countries in moving toward digital terrestrial television using ISDB-T, following Japan’s successful model. By adopting this system, the country ensures:
- Nationwide coverage with free-to-air digital TV channels
- Enhanced public safety through disaster alerts
- Opportunities for broadcasters to deliver multimedia services and interactive content
Future of ISDB-T in the Philippines
The NTC, in coordination with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), is expected to finalize public consultations and issue implementing rules and regulations by the end of 2013. This initiative marks the beginning of a digital TV revolution in the Philippines, making Receptores ISDB-T a household essential and transforming the way Filipinos consume media.
For consumers looking to join the digital TV movement, options like single-tuner, dual-tuner, and quad-tuner ISDB-T receivers are now widely available. Companies such as VCAN are ready to manufacture and supply these devices locally, making ISDB-T adoption more accessible than ever.
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